Growth Partnership Proposal · The Kite Rises
Elite Sports Academy
Sponsor a Child: 3-Month Campaign
01 — The Goal
150 kids. One summer of camp each.
More people need to know about Sponsor a Child, and more of the people ESA already talks to need to say yes.
150
Kids sponsored this season.
$500
Sends one child to a full summer of camp.
3 months
November to January, built around year-end giving.
02 — Step 1: Program Video
One video that tells the story.
A professional video that shows what $500 gives a child: a full summer of camp.
What you get
One 2–3 min main video, plus short cutdowns for social and ads.
What ESA provides
Key stories, access to camp, staff and families, and final approval.
The goal
One clear link to send to anyone who asks about sponsoring.
Planned and filmed first, so it is ready when the campaign launches.
03 — Step 2: 3-Month Campaign
LinkedIn + YouTube + Meta Ads
Ads in English and Spanish that reach business owners, HR teams and parents.
Strategy & setup
Audiences, budget split, messaging and conversion tracking.
Content
Ad copy, creative and 4 short videos a month (12 in total).
Management
Launch, ongoing optimization and a monthly results update.
ESA provides ad account access, the sponsorship page link, ad approvals and the ad budget.
04 — Timeline
Built around year-end giving.
Start
Program video
Planned, filmed and edited.
November
Launch
Strategy, audiences and first ads.
December 1
Giving Tuesday
The year-end giving push begins.
December
Holidays
“Give a Summer this Christmas.”
January
Optimize + report
Best ads improved, final report.
05 — Investment
Everything in one view.
All prices include a pro bono discount from The Kite Rises.
Item
When
Price
Step 1: Program video
Regular $3,400 · $1,400 off
One time
$2,000
Step 2: Campaign
Regular $2,800/mo · $1,000 off
$1,800 × 3 months
$5,400
Gift: 10 influencer mentions
Selection, coordination and posting
Included
$0
Program video
$2,000
One time, at the start
Campaign
$5,400
$1,800 per month × 3
Total partnership
$7,400
Regular $11,800 · you save $4,400
Ad spend is separate and paid by ESA directly to the platforms.
06 — Our Gift
10 influencers, on us.
Creators help parents and new audiences find Sponsor a Child.
Selection
10 creators who fit the program and its audiences.
Coordination
Content and timing of each mention, posted during the campaign.
In return
Credit as the agency behind the campaign, and permission to share it as a PR story and case study.
Let’s help more kids get to camp.
Warmly, Sarah and Hector · The Kite Rises
